Who We Are
In Hawaiian, “Ohana” means an extended family or clan. Ohana is at the core of our culture and our values.
Our OE Ohana includes every teammate regardless of their employer, our franchise owners, investors, and partners. When executed the right way, our members and guests embrace and become members of our Ohana too.
Our Ohana’s common purpose is to represent those who try, those who believe in their own talents, those who dream of a better life, those who say “I can do this!” They are important, they are brave, they deserve our respect, they are heroes, and we exist to serve them.
Since we are an Ohana, “We are in this together.” We simply call this “Win-win”. When a member of our Ohana is respectful, works hard, follows the plan, strives for constant improvement, takes ownership and is authentic… we tend to work even harder for them. We fight for those who own their actions and respectfully fight for themselves. We are energized by this.
When it comes to our members, many times they choose us, whether they know it or not, because they also want to be part of an Ohana. They need cheerleaders, comrades, supporters and facilitators who will fight with them… and they also need places to work, places to think and dream, and places to connect.
Our responsibility is to take ownership and to authentically serve, honor, respect, support, teach, coach, empathize with and cheer for all of our dreamers and fighters. This is not about us, it’s about them. But, when they are successful, we will all be rewarded with respect, wealth, gratitude, admiration.
We are driven by this greater purpose, by this brave Ohana of dreamers and doers. It is our duty, our purpose, our calling, to take ownership and to authentically and respectfully serve them, and to provide them a place to do their thing.
